Welcome to the Fifth Estate: Creating a Communications Strategy, Moving Beyond the Spatula

Photo by Frankenstoen As a fan of The Geoff Livingston Anti-Fan Page, I was lucky to receive a preview copy of Geoff’s new book, Welcome to the Fifth Estate. If you work with a business or non-profit, and need a solid resource on how social media can help your strategy, I highly recommend this book. Thanks, Geoff! Bottom line up front: This book is for the many “who don’t get social media”, proving why we all should be aware of the bigger picture: the movement in media that social media tools support.  This book is also for those who do “get social media”, by providing an...